WLS New CEO appointment

The Board of Western Leisure Services is pleased to announce the appointment of Cam Vale as our new Chief Executive Officer.

Cam brings over 20 years of executive leadership experience across sport, entertainment and not-for-profit sectors, including CEO roles with Hockey Australia and Baseball Australia, as well as executive leadership roles with North Melbourne Football Club and Melbourne Storm. More recently, he has been working across a range of strategic and financial consulting roles within the sport and leisure industry, including here in Melbourne.

Across his career, Cam has built a strong reputation for leading organisations through change, strengthening financial performance, and creating meaningful connections between community participation and elite sport. He has successfully led organisational turnarounds, secured major partnerships, and driven significant revenue growth, while keeping a strong focus on people, culture and community impact.

What stood out throughout the recruitment process was Cam’s genuine passion for community, his balanced leadership style, and his ability to think strategically while still being hands-on. He has extensive experience working with Boards, government, and community stakeholders, and is excited about getting to know our people, our services, and the communities we support.

Sharing his excitement about the future Cam said, “I am excited to be given the opportunity to be the CEO of Western Leisure Services. A great foundation has been built over the past 12 years, creating these amazing sporting and community assets for Wyndham and the greater Western region. I take on the role of CEO looking to build off the work of the team, Board and Council, bringing my experience from the sports sector to this role to the benefit of the local community.”

Cam joins WLS in June marking a new phase for WLS. We look forward to the experience, energy and perspective Cam will bring to our organisation as we continue to build on our strong foundations together.

Libby Mears
Board Chair
Western Leisure Services